Floracracy

Floracracy is a web-based application that allows consumers to create custom floral arrangements. Offering users a guided experience in creating their arrangements including specifying the details around style, shape, size, colors and particular flowers.

ROLE

UI Designer

TOOL

Sketch

Illustrator

Photoshop

DURATION

3 Weeks sprints

Task

Apply a user interface to the wireframes that were created by the UX team. The design expected deliverables to include:

Constructed and documented a digital style guide Includes color palette, fonts and font hierarchy, interaction behaviors, and user experience.

Created a high-fidelity prototype that can perform on both desktop and mobile devices.

We established alignment with our design principles to guide us.

Empathy: We are ready to listen in order to truly understand and uncover the latent needs and emotions of the customers we are designing for.

Exclusivity: We adhere to providing our users with the highest quality experience by ensuring our designs align with contemporary luxury products and brands.

Honesty: We are dedicated to ensuring customers receive the same quality products they have seen on the website.

MoodBoard

A pallet of bright warm colors to feel pleasant and refreshing. Turquoise gives off a feeling of calm and comfortable at first sight.

Style Tile

Demonstrate a minimal layout to emphasize the content in a hierarchy and concise.

Typography

Color Palette

User Interview

Solution

In this whole design process, we didn’t engage the foreplay to create a wireframe, but we demonstrate our aesthetics to enrich the interface with a pallet of bright warm colors to feel pleasant and refreshing. A slight change in the layout to enhance easy understand when the user accessibility.

Wireframes